ND Curriculum Initiative

Subject & Standards

Understandings & Goals

Enduring Understanding: 1. I want my students to objectively look at ads and health related articles and distinguish what is real and what isn’t.  2. I want them to realize that not all articles and ads are truthful.
Goal(s): To understand the qualities that make ads sell products and make articles believable.

Questions Answered

Essential questions: 1. Where do we find health information?  2. Are all health articles & advertisements based on the truth?  3. What entices us to believe ads and articles? 4. What makes an ad sell a product?  5. What makes an article or ad real or truthful?  6. What are some reliable sources?
Objectives: 1. To access health information articles and ads 2. To evaluate the validity and credibility of resources and information 3. To design their own advertisement for a “new” product 4. To compare and contrast factual and fictional ads.

Assessment

What quiz and test items (e.g. simple content-focused questions that require a single, best answer) will provide evidence of understanding?  Traditional written quiz
What academic prompts (e.g. open-ended questions or problems that require students to think critically and then to prepare a response / product / performance) will provide evidence of understanding? Daily academic prompts to be sure the student is on task
What performance tasks and projects (e.g. complex challenges that are authentic, mirror the real world and require a performance or product) will you include that will provide evidence of student understanding?  Students will create an advertisement about a fictional product.
What other evidence (e.g. observations, work samples, dialogues, student self-assessment) of understanding will you collect? Rubrics, peer evaluations, and a self-reflection journal.